Tag Archives: marketing

The 2DS: A Point/Counterpoint brought to you by Gamasutra

Nintendo’s announcement of the 2DS came as a shock to many of us, and just as many are wondering what their thought process must be. I’m decidedly sure that this is a Pokemon machine (because it is coincidentally launching on the the same day) aimed at little kids.

 

Gamasutra has had two write-ups since the announcement, one speaking of Nintendo’s already confusing messaging, and another saying what Nintendo is probably trying to actually get across. Give them both a read, and comment here, there, wherever. Being a part of the conversation is cool…or so I am told.

 

What’s so confusing about the Nintendo 2DS?

 

Nintendo’s 2DS is brand confusion in a box

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“We are to blame…We relaxed our [marketing] efforts, so the consumers today still cannot understand what’s so good and unique about the Wii U. Because we’re always trying to be unique, it takes some energies on our side to [make] people understand the real attractions about whatever we are doing.”

 

-Satoru Iwata in an CNBC Interview

 

Oh….so, the lack of great games right now, lack of third party support, and being priced $50 less than one of the incoming new consoles isn’t the issue….Okay then.

So THAT’S Why the WiiU is Tanking

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