“At the risk of sounding over-optimistic, I think there is a huge benefit for the industry overall in having two platforms launch very close together…It creates a large focus on our form of entertainment that wouldn’t exist unless there were these two powerful organizations, both playing in the same space.

Sony’s Andrew House on this Holiday’s Console War…

Well, He’s clearly feeling pretty positive…

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“This is one of the most important things that we have to remember: hubris. Arrogance is the enemy of a long-lasting company. Arrogance is the enemy of a franchise….We need to constantly ask ourselves, is this a good product?”

John Vechey – founder of PopCap Games

The Lessons of Achilles

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“That’s what all our games are about; we won’t even start if we don’t think we can build a franchise out of it. There’s no more fire and forget – it’s too expensive.”

-Tony Key: Senior VP of Sales and Marketing of Ubisoft

As we become more and more like Hollywood…

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“What is being positioned as an excellent entertainment device can be just as enticing for you and your small business. In fact, it’s entirely justifiable to make the Xbox One a business expense. The Xbox One, priced at $499, is an affordable option for small business owners, as there are many features built into the console that could help it rival even the most modest of video conferencing and networking platforms.”


Marques Lyons -Microsoft XBOX MVP and Director of Consumer Camp

It also plays games, right?

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“If we don’t change we might die. We need to evolve… I think the need is there for us to make decisions more quickly [and] see what the payoff is.”

Eiji Aounuma of Nintendo

A Candid Thought from the Man Behind Zelda

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“This new generation proves that we’re moving in the right direction. For each game you’ll see in the next two years, the tablet will connect with the social and new consoles to make one complete experience. You have a way for players to have experiences in the same universe in a different way.

-Nicholas Rioux of Ubisoft Quebec

Second Screens and the Future

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¬†“I said in my presentation that I’m part of the problem. I did the same games for 15 years. I did games about a character that jumps around with a sword. So it’s my fault, but we’re all getting a bit older, and it’s time to try something else. The reason we’re now thinking about it is that, technologically, we see we can do something more.

In the way you interact with the game world, it’s much easier to destroy than create. When you get into more subtle subject matter, which is about human interactions, it’s tough.”

-Patrice Desilets on Game Creation via GamesIndustry.biz

In Search of New Experiences

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“If players are excited that means we are doing something right,”

-Shuhei Yoshida President of Sony Worldwide Development Studios

Aptly Put…

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“We are to blame…We relaxed our [marketing] efforts, so the consumers today still cannot understand what’s so good and unique about the Wii U. Because we’re always trying to be unique, it takes some energies on our side to [make] people understand the real attractions about whatever we are doing.”


-Satoru Iwata in an CNBC Interview


Oh….so, the lack of great games right now, lack of third party support, and being priced $50 less than one of the incoming new consoles isn’t the issue….Okay then.

So THAT’S Why the WiiU is Tanking

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“While we originally said trilogy, we’ve actually expanded this to more of a saga, so we don’t want to limit the Reclaimer story within a trilogy,”


Microsoft’s Phil Spencer at E3 this year.


Or Translated: You like Halo. We like money….and spin-offs. You like those too, right?

Sagas Make More Money

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